Biznology

Image by Getty Images via @daylife

by Frank Reed
The Internet is a funny place. I mean funny in a quirky kind of way, because we are forced to think in ways that we simply don’t need to consider in the offline world. As a result, we can either be incredibly informed or actually miss out on valuable data. The overload of information and the less-than-perfect automation we apply to help us manage it all only makes this more difficult.

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Image by Kenzoka via Flickr

Some of you might remember that I took August off last year. No blogging, no Twitter, no work, except I did keep up with e-mail, albeit a bit sporadically. As I expected, it wasn’t that easy, especially before and after the vacation. (I am remembering the before vacation crunch quite vividly at the moment, for some reason.) And I am going to do almost the same thing this year—I’m even using the same picture for my blog post as last year.

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Image via Wikipedia

I like to say that Internet marketing is more about marketing than about the Internet, but every once in a while, the Internet gets in our way. If you follow me on Twitter, you’ve probably be seeing that I have been fighting a nasty set of viruses/spyware/adware/malware or some combination of all of them. I’ve been tweeting about the various symptoms and getting lots of help from people as to where to turn, both on Twitter, on e-mail, and even offline. So, first, thanks, everyone. Second, my wife and I finally figured out what was wrong and it was a real doozy. But the thing that I am left with is how everyone was sure that this was another “Windows stinks” story.

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Image via Wikipedia

If you’ve wondered what these big words really mean to your content strategy, you’ll be interested in this series of four ten-minute podcasts that I recently recorded where I interview content experts on that subject. James Mathewson, co-author of Audience, Relevance, and Search and the global search strategist for IBM, traded answers with Kristina Halvorson, founder and CEO of the Minneapolis-based content strategy consultancy Brain Traffic, and author of Content Strategy for the Web. Check out the first in the podcast series, on Content Creation vs. Content Aggregation. 7/28 UPDATE: All four podcasts have now been posted here.

Image by dailyinvention via Flickr

Ever wonder what the smartest B2B marketers do to keep up with the latest trends? They watch what B2C marketers do. I know that seems counter-intuitive because the businesses can be so different, but the Web experience in B2B needs to increasingly mimic what customers get in their other life as consumers. If you don’t believe me, check out my latest post on Search Engine Guide, “How Good B2B Marketers Cheat.”