Why optimizing your pages for search doesn’t work
By Mike Moran. Filed in Organic Search |Tags: Google Search, keyword research, keywords, Search engine optimization, Web search engine
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SEO stands for “search engine optimization,” so you can be excused for thinking that optimization is the most important thing for you to do. And it can be, but the problem is that you need to know what you are optimizing for. Too often, we optimize pages for the wrong thing, which doesn’t work all that well, as you might expect. If you want to understand the missing step that can cost you dearly, check out my latest post on Search Engine Guide, “Why optimizing your pages for search doesn’t work.”
Tuesday, June 15th 2010 at 3:00 am |
Great article – probably the most fundamental point of SEO. A quick tip, when using the Google keyword tool you mentioned, select “exact match” rather than “broad match” to pin down the exact phrase, rather than phrases which are similar or contain those words.
Tuesday, June 15th 2010 at 3:05 pm |
Yes, Alex, if you are trying to project the number of searchers using a keyword, exact match is the way to go. I want to emphasize that using the keyword tool to suggest other keywords is an equally important thing to do.
Wednesday, June 16th 2010 at 2:58 pm |
I think the key is building up page rank. The search engine is smart enough to hit your keywords. But you have to have the traffic first to get the page rank. It is what makes seo hard.
Wednesday, June 16th 2010 at 3:29 pm |
Great article! Now I am aware of my SEO strategies. I have to hit my target traffic with my updated SEO strategies. Thanks for enlightenment!
Wednesday, June 16th 2010 at 3:44 pm |
PageRank is certainly important, social, but you still need to design your content to be about the keywords that people are looking for. Lots of sites have high PageRank but don’t rank well for the keywords you care about–because they aren’t about those subjects. PageRank without focusing on keywords will get you ranked for something, but maybe not ranked for what you need to be ranked for to do some business.
Thursday, June 17th 2010 at 8:40 pm |
You are so right – So many companies working with SEO have got this wrong.
Sunday, June 27th 2010 at 1:29 pm |
yes,… i think The search engine is smart enough to hit your keywords.SEO the most important…
Sunday, June 27th 2010 at 1:33 pm |
i think SEO the most important,,because as it would increase traffic and page rank