How do you know what is search spam?

By Mike Moran. Filed in Organic Search  |   
Tags: , , , , , ,
Spam!

Image by Grumbler %-| via Flickr

Most people try to play by the rules, but I got a question last week as to exactly what the rules are. I think that’s the wrong question. The rules for what constitutes search spam (violations of the search engines’ terms of service) change all the time, but that’s not the point. Rather than looking for a point-by-point enumeration of what is OK and what is forbidden, you should instead focus on the philosophy. If you don’t understand what the sniff test is for whether something is worth doing or not, read my latest post on Search Engine Guide, “How do you know what is search spam?

Enhanced by Zemanta
Be Sociable, Share!

2 Comments

  1. Comment by Tie:

    I loved your article and I ask myself the spam question often. People focus on the negative side of search engine optimization all too often though… there are some good things from it. Here are some examples, because you want links it forces you to make a better website and better content. Also, because you want links it forces you to reach out and network with others. It forces you to give away content which benefits everyone.

  2. Comment by Mike Moran:

    That is the way it works, Tie…if you’re doing it right.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe without commenting