Where business and technology create a winning customer experience.

Have you been hearing about location-based marketing? You might know about mobile phone ads, but have you herd of Foursquare? It’s a neat game that is catching on, especially among the 20-somethings in large cities, and some local businesses, especially bars and restaurants, have been jumping on board. If you’ve wondered how your local business can take advantage, check out my latest post on Search Engine Guide, “Foursquare in favor of location-based marketing.”

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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, Revealed Context, and SoloSegment. Mike is the author of three books on digital marketing, an instructor at Rutgers Business School and a Senior Fellow at the Society for New Communications Research. He is also a Certified Speaking Professional.

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