Search Engine Optimization vs. Customer Connection

By Mike Moran. Filed in Organic Search |
Tags: marketing, organicsearch, Promotion, Search Engine Guide, Search Engine Marketing, Search engine optimization, Web search engine

Image by Litandmore via Flickr

Yesterday, I posted my slides for my talk at Search Insider Summit on transparency in organic search marketing. Today, I want to go deeper, by explaining some of the slides that help people to grasp the attitude change we need to to consider when we approach SEO. I’m not suggesting a 180-degree shift, but rather an adjustment that helps us to do a better job not just with search marketing but all of our marketing. To learn more, check out my latest post, “Search Engine Optimization vs. Customer Connection” on Search Engine Guide.

This entry was posted on April 20, 2010 at 8:19 am and is filed under Organic Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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Biznology is the place where business and technology come together to form a winning customer experience. Technical marvels are, well, marvelous, but they don't ring the cash register by themselves.

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

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Search Engine Optimization vs. Customer Connection

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About Biznology

Mike Moran

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Blog Authors

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