Biznology

Image via CrunchBase

by Frank Reed
I have had a realization as of late. Maybe, like many other times in my life, I am a little slow on the uptake and I am just pointing out what everyone already knows. Perhaps, though, I am having some kind of epiphany about the truth about our world of content. The truth probably lies somewhere in between. Maybe it’s best that I give you the example that made me think that every last bit of business communication we take part in has the potential to be part of our online content, whether we plan it or not.

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Image via CrunchBase

Yesterday, Tony Orsini, my son’s middle school principal sent a blunt letter to all parents telling us that we should ban social networks for our middle school children. I was unsure whether it was acceptable for me to print the letter when I got it, but our New York CBS TV station had a headline today, “NJ Principal Asks Parents To Ban Social Networking” in which it printed the whole letter. You should read it for yourself (below). I respect Tony, but he’s wrong on this one.

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Image by Getty Images via Daylife

by Chris Angus
Google’s algorithm is believed to use over 200 signals to determine where a page should rank for a particular query, and this number seems to be growing at a phenomenal rate. Google hates its search engine being manipulated by SEO practitioners like me, and is constantly changing its algorithm to become more resilient against search spam.

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Image by agentbillo via Flickr

If you are like most people, you do marketing by telling everyone about your products. The problem is that, on the Internet, that’s sometimes the last thing that people want to know about you. Instead, they are trying to form a relationship with your company and you need to talk about something besides your product catalog. If you are struggling with exactly what you should say, then check out my latest post on Search Engine Guide, “Search Marketing Is Not About You.”

Image via Wikipedia

Recently, I wrote a couple of posts on whether we are optimizing our sites for search engines or customers. I’d like to return to that theme and show an example of a company that is using its site to optimize for customers, and in so doing, helps themselves, too. PeaPod, for those who don’t know is a leading grocery delivery business owned by Stop & Shop, and you might learn a trick from them.

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