About the author

Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

Mike Moran

What to do when reviewers lie about you

By Mike Moran. Filed in Internet Marketing, Public Relations |
Tags: online reviews, Review site

Image representing Yelp as depicted in CrunchBase

Perhaps it has happened to you. You notice an awful review about your business online, in Yelp or some other site. It’s depressing, sure, but it would be even worse if the review was an outright lie. If those things had never happened. If someone was making things up about you. There’s nothing you can do to prevent this from happening, but if you wonder how to respond, check out my latest post on Search Engine Guide, “What to do when reviewers lie about you.”

This entry was posted on March 2, 2010 at 2:57 pm and is filed under Internet Marketing, Public Relations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

One Comment

Comment by Arya:
Tuesday, March 2nd 2010 at 4:29 pm |
yes, i never like a reviewer with bad review, i think we should give them a punishment.

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What to do when reviewers lie about you

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