Stop Selling Your Products!
By Mike Moran. Filed in Search Marketing |Tags: Business, internetmarketing, Marketing and Advertising, Promotion, Sales, Search Engine Marketing
Image by Getty Images via Daylife
We all get paid to sell our products. The best sales advice used to be “Always Be Closing” but that’s not always true in Internet marketing. Too often, we’ve become so focused on selling our product right at that moment—Buy Now! 70% off!— that we sound more like carnival barkers than people truly interested in solving our customer’s problems. (And guess which approach works better with customers on the Internet.) To see how to re-orient your thinking to use search marketing in the most optimal way, check out my latest post on Search Engine Guide, “Stop Selling Your Products!”
Sunday, March 28th 2010 at 5:20 am |
“Buy Now! 70% off!”
I don’t know why but such words usually put me off a salespage, just like those “one time offer” claims or “limited copies available” gimmicks. Maybe it is due to over-exposure?
Tuesday, April 6th 2010 at 4:55 pm |
I will agree with Shukrit. The only thing is when you see these signs posted all over the place, there usually is a catch that nobody looks into. Thats where they get you.