About the author

Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

Mike Moran

Augmented Reality Becomes Marketing Reality

Image by turkletom via Flickr

I know, I know–most of us don’t have enough brain cells to deal with simple reality, much less any augmented kind. But you might have to. More and more, your customers are seeing the world in a brand new way, where technology enhances the experience of everyday life. It’s exciting, but it also requires some thinking for marketers to adapt to this brave new world. If you’d like to learn more about all of this, check out my latest post on Internet Evolution, “Augmented Reality Becomes Marketing Reality.”

This entry was posted on March 9, 2010 at 4:34 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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Mike Moran

Augmented Reality Becomes Marketing Reality

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