Biznology

Image by Matt Biddulph via Flickr

by Chris Angus
With the Internet constantly advancing, you must stay on top of what Internet users are responding to. Infographics, are graphical representations of an ideal or a concept with an embedded link to your site. They are becoming the new fashionable link bait because they grab people’s attention. Put simply, an infographic can portray a message that words just cannot do justice to, prompting an instant reaction.

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Image via CrunchBase

With all the discussion about Google Buzz that occurred when it first came out, I wonder if there was more heat than light. Opinions raged in those first few days, pro and (mostly) con, but I wonder if in retrospect we missed the bigger story about the significance of Google Buzz, which is what Buzz says about Google’s approach to social media. To learn more, check out my latest post on Internet Evolution, “Google Buzz Reconsidered.”

Image via Wikipedia

There are so many things to think about when you are working on search marketing, but have you ever thought about the speed of your site’s servers? Page load times are increasingly important to your search results, and it’s something simple to improve, even if it does cost some cash. To find out more about Google’s need for speed, check out my latest post on Search Engine Guide, “Google wants you to speed up your servers.”

Image by preater via Flickr

I run across clients every day that want to expand internationally, and naturally, they expect to use search marketing to do it. So, they carefully choose the Web pages they need to translate into local languages, they throw open the doors to the country Web sites, and hear the sound of…crickets. What went wrong? They carefully optimized their original Web site for search and they hired capable translators to convert them to other languages. But they missed an important step.

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Image via Wikipedia

by Frank Reed
Marketers talk a lot about the beauty of the online advertising and marketing world. The once elusive “proof that this really working” an age-old issue for traditional marketing, is no longer a problem. There are ways to monitor and manage just about anything related to online campaigns to some degree or another. Is it perfect? Not by a long shot, but considering how young the online space is relative to the traditional marketing and advertising channels, there is little comparison between the two. For the most part, a marketer can measure online success metrics much more easily and readily than they can the offline options.

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