About the author

Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

Mike Moran

Listen to Your Customers to Adjust Your Keywords

By Mike Moran. Filed in Organic Search |
Tags: Google, keyword research, keywords, Search engine optimization, Web search engine

Image by oosp via Flickr

You know how to do keyword research, right? Sure you do. But when is the last time you updated the keywords for a product that hasn’t changed? I thought so. The truth is that you never know when you should update your research, because often nothing has changed and you just wasted your time. For a simple way to check up on your keywords without drudgery, cjeck out my latest post on Search Engine Guide, “Listen to Your Customers to Adjust Your Keywords.”

This entry was posted on February 11, 2010 at 2:02 pm and is filed under Organic Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

One Comment

Comment by Topical:
Sunday, February 14th 2010 at 5:27 pm |
Thank you man for the tips, but I have a problem here. I already tried what your suggest in your blog, but when I use the Wordle, it said that I have a problem with the Firewall. Can you help me here?

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Listen to Your Customers to Adjust Your Keywords

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