Are You Undervaluing Your Web Site?

By Mike Moran. Filed in Web Metrics |
Tags: conversions, marketing, metrics, Web site

Cash register in Museum - Cameron Highland

Image by liewcf via Flickr

I spend a lot of time with clients and one thing keeps coming up again and again. Most of my clients sell offline, but they have no idea how to track those sales back to their Web site. Sometimes, I wonder of the whole issue seems so difficult that they feel like giving up. My advice don’t. If this is happening to you, check out my latest post on Search Engine Guide, “Are You Undervaluing Your Web Site?”

This entry was posted on February 2, 2010 at 4:11 pm and is filed under Web Metrics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

One Comment

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Tuesday, February 9th 2010 at 12:57 pm |
You raise an excellent point, many people don’t realize the gold mine that they are sitting on.

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About Biznology

Biznology is the place where business and technology come together to form a winning customer experience. Technical marvels are, well, marvelous, but they don't ring the cash register by themselves.

And the hottest business idea is a lot of hot air unless the technology works—works for your business and works for your customer. The solution to these dilemmas is Biznology. Because modern marketing problems can't be solved by taking just a technical approach or just a business approach to a solution. You need to use both.

Whether your business is large or small, you need Biznology to make it all work. Biznology takes on topics each day where technology and business intersect—topics that require both business acumen and technical smarts, such as social media, search marketing, Web site search, Web metrics, Web personalization, and many more—just about any digital marketing subject.

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About the author

Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

Mike Moran

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