Biznology

Image by Horia Varlan via Flickr

by Frank Reed
All the backroom rumblings and rumors that some day Google would be called to the antitrust mat may now be out in the open thanks to the European Union. Based on the grumblings of three companies, one of which is owned by Microsoft, the European Commission is opening an investigation. For one of the companies, Foundem, this is just another chapter in what seems to be a cheap publicity grab. For another, the Microsoft-owned Ciao, it could be a way for one of Google’s biggest competitors to put a fly in the ointment for the search giant.

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Image by Danard Vincente via Flickr

Last week, I conducted a Webinar for those of you that have very little of something that marketers usually need a lot of: cash. Luckily, search marketing is one place where cash is optional, at least when you take the steps that I propose. If you’re a skinflint, a cheapskate, or a tightwad, just like me, check out the free one-hour Skinflint Search Marketing Webinar, where I help you succeed in search marketing for my favorite price: free.

Image by sillydog via Flickr

Many marketers know that part of their job is to speak in public on behalf of their companies and products. Given that public speaking is something that most people seem to fear, it stands to reason that public speakers like me would be asked for tips. I am always hesitant to provide tips, because I honestly think that public speaking is best done from the heart, when you believe that you can help the audience to understand something, to motivate them to do something, or to give them something to think about (or, maybe all three). I always wonder if my advice will be taken as just another set of bullet points of magical ways to “succeed.” Well, I was cornered a couple of week sago in Amsterdam and asked to provide tips on how to prepare to present at a conference, so you can decide for yourself. At least it’s mercifully short.

Image via CrunchBase

Smal businesses are normally known for great service and attention to customers, while large businesses, not so much. But what happens when a small business partners with a large business? The small business might think that they can continue their great service, but if they don’t pick the right partner, they might find that they can’t fix what goes wrong. I noticed exactly this phenomenon when I bought a Microsoft Xbox through a small business. To hear the whole story, check out my latest post on Search Engine Guide, “Small Businesses Must Choose Partners Carefully.”

Image by Getty Images via Daylife

Back from a week off with my family because the kids had off for winter break. While I was away, Internet Evolution posted my latest column, which I hope that you all will check out. Often, I hear people telling me how difficult it is for them to keep up with Internet marketing because they feel overwhelmed by all the changes going on. They don’t know where to start. If that’s you, you need to check out my latest column, “Want Web Marketing Success? Experiment!”