About the author

Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

Mike Moran

Why Marketers Don’t Need to Care About the iPad

By Mike Moran. Filed in e-Commerce |

SAN FRANCISCO - JANUARY 27: Event guests play...

The mania has struck again for another new device. The. One. That. Will. Change. Everything. If you are a publisher, maybe you need to take notice. But if you are a garden variety digital marketer, the iPad probably won’t rock your world. To see why that’s good, check out my latest post on Search Engine Guide, “Why Marketers Don’t Need to Care About the iPad.”

This entry was posted on January 28, 2010 at 5:42 am and is filed under e-Commerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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Why Marketers Don’t Need to Care About the iPad

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