Search Keywords Are Your Market Segments
By Mike Moran. Filed in Search Marketing |Tags: Business and Economy, Market segment, search, Web search engine
Image by Getty Images via Daylife
When I talk to traditional marketers, they are sometimes perplexed with how they put their skills to work. They understand messaging. They understand market segments. But they don’t know how they apply to search. Search seems somewhat mysterious, somehow. We often feel like there’s some secret that must be unlocked, but the real secret is in how we think about it. If you’re struggling with that question, check out my latest post on Search Engine Guide, “Search Keywords Are Your Market Segments.”
