Justify search budgets with a business case

By Mike Moran. Filed in Search Marketing |
Tags: BtoB Magazine, Business, Business case, Searching, Web Design and Development

Image by BikePortland.org via Flickr

A lot of folks asked me about a recent talk I gave at the Search Insider Summit, where I took some folks to task for treating SEO more like a religion than a business. If you’re still wondering what you can do instead of convincing your execs that search is something to believe in, then check out a new interview I did with BtoB Magazine, “Justify search budgets with a business case.”

This entry was posted on January 14, 2010 at 4:19 am and is filed under Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

2 Comments

Comment by PowerPoint Templates:
Monday, January 18th 2010 at 12:40 pm |
If SEO is a religion, is Google God?

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Comment by Mike Moran:
Monday, January 18th 2010 at 2:29 pm |

Probably so, @PPT, so that’s one more reason this is a ridiculous way to approach things.

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

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