This week eMarketer released a study saying how people act differently online. No surprises there, but take a look at the study and see if you find anything of interest….
Read MoreYear: 2009
Web marketing is still marketing
Once or twice a year, I get to speak to MBA students at the University of Virginia Darden School of Business, and today was my lucky day. It’s always fun…
Read MoreGoogle’s plan for mobile domination
Many businesses delude themselves with plans to be the next big thing in their industry, but when Google is the one with the plan, it’s time to sit up and…
Read MoreInternet marketers must listen before they speak
As marketers, we spend a lot of time thinking about our message, as well we should. Our job is to tell prospective customers how we can help them, so we…
Read MoreAre you just following your competitors?
Many local businesses look alike–it’s just a fact. If I dropped you into the middle of a dry cleaners in my town it would probably look a lot like a…
Read MoreYou can’t fool all of the people all of the time
Salesmanship has always been a little bit about hype. Putting a shine on what you’ve got. Painting it in the best possible light. You get the idea. But when it…
Read MoreChecklist for writing online copy
Sometimes marketing copy is quite simple and can get the point across, but now that the Internet has come along, there are more things that you need to think about….
Read MoreMaking pretty URLs for search engine spiders
I know, I know. You might not spend a lot of time thinking about how your Web site’s URLs look. You might not even know how the system comes up…
Read MoreIf it ain’t broke, Google breaks it
Earlier this week Google announced that there would be a change in how many of the search engine results are presented to their customers. The traditional look of a result…
Read MoreOnline vendors dare buyers to compare
Customers have comparison shopped since the first guy set up a table in the town square with more than one product. But the Internet has taken comparison shopping to a…
Read More