About the author

Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

Mike Moran

Why Google Doesn’t Care About Bing

By Mike Moran. Filed in Search Marketing |
Tags: Bing, Google, Microsoft, search, Search Engines, Web search engine

Image representing Google as depicted in Crunc...

Google isn’t competing against the other search engines. Oh, sure, it spent the first decade of its existence fighting every other search engine to not only be #1, but to be a dominating force. That’s yesterday’s news, however. Now, Google doesn’t pay as much attention to those search engines. If the doesn’t make any sense to you, check out my latest post on Internet Evolution, “Why Google Doesn’t Care About Bing.”

This entry was posted on December 8, 2009 at 7:43 pm and is filed under Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

3 Comments

Comment by carsonlara321:
Tuesday, December 22nd 2009 at 5:21 pm |
Thanks for posting this information. In my point of view Google will not care about other search engines anymore just because Google is not just a search engine now, its an organization relating to all aspects of life, as we heard about the biggest library, which is being made by Google.

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Comment by ribble1001:
Saturday, December 26th 2009 at 12:01 pm |
Google doesn’t care, because it has a monopoly on being the No.1 Search Engine. What we need is some healthy competition…

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Comment by ribble1001:
Saturday, December 26th 2009 at 12:02 pm |
Google doesn’t care, because it has a monopoly on being the No.1 Search Engine. What we need is some healthy competition…

Reply

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Why Google Doesn’t Care About Bing

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