“See No Evil” Is No Answer for Search Spam
By Mike Moran. Filed in e-Commerce |Tags: Internet marketing, marketing, Marketing and Advertising, search spam, Web search engine
Image by Getty Images via Daylife
Big companies struggle with Internet marketing, and search marketing in particular, for a multitude of reasons, but one of the biggest is their laissez-faire approach to policing themselves. When one division is behaving badly, the other divisions are loathe to point it out. If you’ve ever run into this issue in your company, check out my latest post on Search Engine Land: “See No Evil” Is No Way For Big Companies To Deal With Search Spam.
Monday, December 14th 2009 at 10:04 am |
Google’s mantra about “do no evil” may have initially been made with good intentions, their new mantra, is do no evil to the bottom line, now is ALL about money.
Saturday, December 26th 2009 at 11:46 am |
I agree. The only way to effectively monitor spam is with human moderattor’s