The Pros & Big Cons of Forced Registration

By Mike Moran. Filed in Internet Marketing |
Tags: Business, Mailing list, marketing, Marketing and Advertising

MIAMI - APRIL 09: Completed .40 caliber cartr...

Image by Getty Images via Daylife

You see it on the Web every day. A tantalizing case study or white paper that is yours to read for free, as long as you are willing to give up your e-mail address to see it. To some, it feels like a gun pointed to their head, and they are being asked supply the bullets. Sure, that marketer is building a mailing list, but is that the best way to do marketing? If you’re not sure, check out my latest post on Internet Evolution, “The Pros & Big Cons of Forced Registration.”

This entry was posted on November 11, 2009 at 6:59 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

One Comment

Comment by PowerPoint Templates:
Sunday, November 15th 2009 at 1:58 pm |
Personally I feel you are more likely to allienate people by forcing them to register for a download than you are to convert them.

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

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