Making Pretty URLs for Search Engine Spiders

By Mike Moran. Filed in Organic Search  |   
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I know, I know. You might not spend a lot of time thinking about how your Web site’s URLs look. You might not even know how the system comes up with them. But they are important. If you have URLs full of weird characters that trail on the length of I-95, then you might have a search marketing problem. If you are concerned that your funny URLs might not be so funny after all, check out my latest post on Search Engine Guide, “Making Pretty URLs for Search Engine Spiders.”

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8 Comments

  1. Comment by waimaoseo:

    I-95?Your meaning is less than 95?

  2. Comment by SEO Services Canada:

    URL’s are also important part of any SEO friendly website. If we use our targeted keywords at the time of URL optimization it will be helpful fro crawler. Thanks Mike for sharing this information with us.

  3. Comment by Mike Moran:

    I mean the highway Interstate-95, which runs from Maine to Florida in the U.S.

  4. Comment by jimmahon:

    Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site.

  5. Comment by PowerPoint Templates:

    Hyphenated keyword phrases in URLs will help with SEO, its worth the effort!

  6. Comment by deodorant perspirant:

    Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site.

  7. Comment by andreasp:

    Unfortunately web-crawlers ‘looked into a URL’ – which they shouldn’t – as per W3C standards. We know they did and still do. However as more and more web applications are popping up and their complexity grows as well, we’ll have to face a world of ‘ugly URLs’.
    Btw: I would have hoped to see a remark in the article as to whether or not search engines check keywords in the URL top promote such pages (my firm belief they don’t).

  8. Comment by Mike Moran:

    @andreasp, no one knows exactly what is in the secret sauce of search ranking algorithms, but my suspicion is that you are right. If keyword terms in the URL are a factor, it is a very small influence.

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