Image by Pete Prodoehl via Flickr
by Frank Reed
I am not an expert in social media. I am not an expert in search marketing. I am not an expert in anything, really. I don’t like the title when applied to anyone or anything. It has been so misused, it is like the Internet marketing’s version of putting “New and Improved” on a bottle of laundry detergent. It is so overused and under defined at the same time, that the word expert has lost its real meaning. Don’t get me wrong, though. I do know some things about the industry. In fact, I am confident that I know quite a bit. But an expert? Nah.