Image via Wikipedia
Are you looking for an angle? Do you want to know what all these search marketing experts know that you don’t? Well, I can’t promise all of that in one column, but I can tell you what I answer when folks ask me to divulge the trick to search marketing. If you want to know, you’ll have to read my latest article in Search Engine Guide, “The All-Time Top-Secret Search Marketing Trick.”
Image by Anirudh Koul via Flickr
by Eva Lyford
Getting the right tone in your response to social media is tricky. Even the positive stories seem like accidental social media success. So I went hunting this week for examples of positive responses to social media incidents to serve as inspirational examples. Or, at least as an assurance that it can be done.
Image by tstadler via Flickr
You’re reading this blog, and I wrote it, so neither of us probably thinks that blogs are dead. But you do hear people posing the question–and not just crackpots, but smart commentators wondering whether the longer form of the blog is permanently facing extinction in the face of Twitter and Facebook updates. If you’re a bit troubled about whether the trendy and oh-so-new makes it a time to question the usefulness of blogs, check out my latest post on Search Engine Guide, “Why Blogs Aren’t Dead.”
Image by Phoney Nickle via Flickr
by Frank Reed
As human beings we are not limitless in our ability to do anything. The physical laws of nature and the physical limitations of our bodies bind us. We can stretch these laws and test the limits, but to this point in time at least, we have run up against our boundaries time and time again. Of course, that hasn’t stopped us from still trying to get past these limits. In fact, it seems to be quite the opposite at times. We want to move past our limitations because we fear that we are missing something. It’s something that has yet to be created or discovered. We perceive that it sits in the future waiting for us, that it is better than what we currently have and it’s just up to the human race to come and get it. Nowhere is this more true than in the ways we use the Internet–it’s a fantastic resource. But when does “more” become too much?
Image by TW Collins via Flickr
Medium to large companies often have elaborate intranet Web sites that employees use to collaborate with each other on information too sensitive to be public. While this approach has worked well for over a decade, it’s no longer the best to way to protect confidential data nor the best way to provide access to the data that you really want shared. Find out what you can do instead by reading my latest post on Internet Evolution, “Stop Paying for an Intranet.”
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