Search Engine Conflicts We Don’t Accept
By Mike Moran. Filed in Search Marketing |Tags: aQuantive, Avenue A/Razorfish, conflict of interest, Google, Microsoft, search, Web search engine
Image via CrunchBase
Microsoft is selling Razorfish, the search consultancy it acquired as part of the bigger aQuantive acquisition. Microsoft has been criticized for owning a search consultancy that manages clients’ paid search spending on search engines, including Microsoft’s own search engine, Bing. Google was similarly pilloried for being in the same position with Performics when it acquired DoubleClick. For more, check out my latest post on Internet Evolution, “Search Engine Conflicts We Don’t Accept.”
