Google Gives Sentiment Analysis a Multistar Rating

By Mike Moran. Filed in e-Commerce |
Tags: Google, ratings and reviews, sentiment analysis

Image representing Google as depicted in Crunc...

Image via CrunchBase

Perhaps you’ve heard of sentiment analysis, a software technique that can decide whether something a person wrote is positive or negative in tone. Recently, Google made headlines with an addition of reviews to its search results, with the interesting part being that it uses sentiment analysis to add five-star ratings to what people wrote. If you want to hear more about how it’s done, check out my latest post on Internet Evolution, “Google Gives Sentiment Analysis Multistar Rating.”

This entry was posted on June 8, 2009 at 12:11 pm and is filed under e-Commerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

4 Comments

Comment by Email Marketing:
Tuesday, June 9th 2009 at 5:07 am |
I have worked with multiple programs that do this, such as SM2, but it still seems like it must be perfected further as many are labeled incorrectly. I’m sure Google will figure it out though :)

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Comment by Tips and Info:
Tuesday, June 9th 2009 at 5:05 pm |
I”m sure they will figure it out but how long will it take them. I think their ratings will off for quite a while.
Tips and Info

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Comment by Murad:
Tuesday, June 9th 2009 at 8:21 pm |
I can’t believe that Google is perfecting a way to find out how people are feeling when writing messages. This is just going to be another amazing feat by an already amazing company.

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Comment by Dominic:
Wednesday, June 10th 2009 at 7:30 am |
This will give a human touch to the internet search. Shows what we humans are capable of

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

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