Data beats opinions in any decision

By Mike Moran. Filed in Web Metrics |
Tags: Internet marketing, Web metrics

Image by Ian-S via Flickr

Don’t look now, but I think I’ve been breaking my own rule. I am constantly reminding other people never to rely on opinion when you can test the conclusion yourself, but I think I’ve been doing just that. But it’s not too late to reform. If you want to know how you can stop going with your gut and start relying on real information, check out my latest post on Search Engine Guide, “Data beats opinions in any decision.”

This entry was posted on June 9, 2009 at 9:23 am and is filed under Web Metrics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

One Comment

Comment by WEdding:
Friday, June 19th 2009 at 6:15 pm |
In businesses, opinions are needed to get informations from members and these are helpful in coming up with solution to a certain problem or to reach goal. Opinion is the starting point of a study where it is to be tested thus if targeted results are met then the opinion will then be a fact. It is like to experiment something for a particular research to test if it will yield the desired result then if positive then it will be published as fact.

Reply

Leave a Reply Cancel reply

About Biznology

Biznology is the place where business and technology come together to form a winning customer experience. Technical marvels are, well, marvelous, but they don't ring the cash register by themselves.

And the hottest business idea is a lot of hot air unless the technology works—works for your business and works for your customer. The solution to these dilemmas is Biznology. Because modern marketing problems can't be solved by taking just a technical approach or just a business approach to a solution. You need to use both.

Whether your business is large or small, you need Biznology to make it all work. Biznology takes on topics each day where technology and business intersect—topics that require both business acumen and technical smarts, such as social media, search marketing, Web site search, Web metrics, Web personalization, and many more—just about any digital marketing subject.

Daily Blog

Monthly Newsletter

Monthly Webinars

Events Alerts
Powered By Invesp

About the author

Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

Mike Moran

Categories

Blog Authors

Archives