May 2009 - Page 2 of 2

“I can’t measure the Web because I sell offline”

May 14, 2009 —by Mike Moran 908 0

Have you said that to yourself? Or worse, to your boss? Now, I admit that it’s harder to tie offline sales to your Web initiatives when you sell offline. But…

Is your marketing a religion or a business?

May 13, 2009 —by Mike Moran 806 0

I was talking with someone a few days ago (who will remain nameless) who has been investing what (to me) is an enormous amount of money on their Web site….

Marketing to the smart

May 12, 2009 —by Mike Moran 761 0

Suppose I told you that virtually every company I speak to makes the same mistake on their Web site. That you are probably targeting only a fraction of the real…

Short video on Do It Wrong Quickly and Web 2.0 Marketing

May 11, 2009 —by Mike Moran 1116 0

IBM Denmark did a short interview with me after my event with them a couple of weeks ago and I finally got around to posting it. It’s only three minutes…

Internet marketing and your lawn

May 8, 2009 —by Frank Reed 1087 0

It’s that time of year everywhere. Here in the “almost” south of Raleigh, NC, I have been cutting my grass again for a while now. As the rest of the…

Do you understand what your customers are saying?

May 6, 2009 —by Mike Moran 859 0

Over and over, you’re being told to listen to your customers, but do you understand what they are saying to you? Especially when we listen online, there’s lots of room…

Marketers: Concede to customer control

May 5, 2009 —by Mike Moran 766 0

Old-line marketers are on the run. If you’ve spent most of your life in fine print under the big message, things have gotten increasingly more uncomfortable the last few years….

Doing good can help you do well

May 4, 2009 —by Mike Moran 796 0

Many smart people have pointed out that the Internet has placed a premium on transparency–that the old idea that you have to fool your customers to buy from you is…