Meet My Friend Les …….. Les Izmore
By Frank Reed. Filed in Social Media Marketing |Tags: Internet marketing
Image by horizontal.integration via Flickr
by Frank Reed
I may have spoken about my friend Les Izmore here at Biznology in the past. If I have please forgive me but I think he needs to be the center of attention today. Why? Well, there is too much Internet marketing going on and not nearly enough communicating. This is most evident in the social media aspect of Internet marketing. There are so many people vying for attention that the clamor is covering up what is really needed; clearly communicated information. So to do that, often “less is more”‘ (get it?).
Look, I suppose it’s interesting to know the various likes and dislikes of everyone on the planet. I take that back. In most cases, it’s not. I can only talk for myself here but I am pretty boring. You don’t need to know the mundane details of my life. If you really want to know you can ask me and I may or may not share them with you. I have boundaries.
Trouble with the Internet these days though is that no one has boundaries anymore and there is this assumption that everyone wants to know everything about everyone. That’s just not true. In fact it’s pretty annoying to those of us who are interested in conducting
business.
In a B to B Internet marketing environment, I want to know the information that will solve my problem. Whether your dog is having back spasms today or not means nothing, unless, of course, he is putting together my solution for my business problem. Scruffy will make it (or not) regardless of whether everyone and their brother knows about it.
If you would like to really stand out in the Internet world today, do the following:
- Think about others first.
- Answer only the questions asked of you.
- Listen at least 80% of your day rather than jabbering. If you spend the majority of your day talking, then you are being annoying. Trust me.
- Get to the point quickly and succinctly, then hush.
- Learn to say, “no” when it is truly the best answer.
- Draw the line between business and personal.
- Stop believing everything the “experts” say.
- Don’t BS anyone.
- Be forgiving.
- Stop trying to do it all.
Internet marketing is getting to the point where there is SO much noise that I think those that say less are going to be heard more. People are quickly wearing out with information overload. Remember, less really is more. I’m done.
Monday, May 18th 2009 at 7:50 am |
Awesome information.Im new to this internet marketing so i will try to follow your tips.
Angela
Wednesday, May 20th 2009 at 12:47 am |
I couldn’t agree more, less is more.
Monday, June 29th 2009 at 7:58 pm |
I agree 100%. Too much personal junk is everywhere these days. Twitter for instance is a great tool, but only about 10% of what updates I receive are worth checking out. I really don’t care if someone is having a grilled cheese sandwich for supper.
LED TV Reviews
Friday, July 24th 2009 at 9:10 pm |
I like your rule 10. Stop trying to do it all! Concentrate on what you are good at and what makes you money.
Monday, October 12th 2009 at 9:27 am |
>> Stop believing everything the “experts” say.
Say that again! Have you ever noticed that almost all internet marketing “experts”, as they call themselves, seem to be clones of each other, with little or no real marketing expertise to share? Sure, there are folks who really walk the talk, but most just talk the talk and irritate you with their high decibel trumpets. It is indeed very difficult for a newbie to separate the two groups of experts. :(
About Me
Tuesday, October 20th 2009 at 5:10 pm |
I can’t agree more. The worst thing is that those so called “experts” are intentionally spreading false information to remove their competition.
Saturday, October 24th 2009 at 7:16 pm |
Well said “less really is more”. I’ll surely follow your tips to stand out in the Internet world today.
Tuesday, October 27th 2009 at 9:35 am |
>> Stop trying to do it all.
Well said. Say that to me 100 times more, and then more. Why? No matter how many times I have convinced myself to focus on just one thing at a time, I always seem to be getting distracted by the “next best thing”. Do you know/have found a way out of it? Thanks for your input.
Friday, October 30th 2009 at 8:59 pm |
“Stop trying to do it all.” – I think I especially relate to that one. I recently started getting into internet marketing and of course I started reading everything I could find on the subject. There are tons of different ways to approach it, so I tried to do a little bit of everything but of course the results have been lacking. I realize now that it’s best to pick one or two things and just focus all my energy on them, rather than spreading my efforts out over a bunch of different things. -Rob
Wednesday, November 4th 2009 at 10:07 am |
I thinks when you dare to be different and not rush together with masses then you are successful, there might be a temptation to go and overload people with your business to make fast money, but I think it is short-term thinking.
Thursday, November 12th 2009 at 4:38 pm |
I like your rule 10. Stop trying to do it all! Concentrate on what you are good at and what makes you money.
Wednesday, November 18th 2009 at 10:35 am |
Oh yes learning to focus on what you love is definately the correct path to take in life, I like rule 10 ten
Thursday, November 26th 2009 at 12:54 pm |
This is very true. The information superhighway is incredibly immense and sometimes you have to condense that knowledge superfast and put it to good use to make any sense of it.
Friday, November 27th 2009 at 5:22 am |
I wonder why no one commented on the picture. That is soo cute! :)
As for the article, it is UNLIKE any other marketing article I have seen so far. Short, succinct, no-fluff and yet helpful and conveys the ideas well to its readers. I like that point no.5. Sometimes it becomes so difficult to say “No”, esp. when something is demanded by a close relative or family member. But if the demand is not right then you just have no option left!
Thursday, December 3rd 2009 at 12:39 pm |
Thanks for the great info. I’m going to pick up one of your books I think.
Wednesday, December 16th 2009 at 9:46 pm |
Great information!
less really is more. Btw that guys parents have some weird sense of humor!
Sunday, January 10th 2010 at 2:58 am |
How true! I particularly agree with
“Listen at least 80% of your day rather than jabbering. If you spend the majority of your day talking, then you are being annoying.”
I think this makes people stop and become more retrospective. The incessent jabbering carries over to the online world.
Sunday, January 17th 2010 at 10:17 pm |
I agree, the internet marketing landscape has become crowded and “noisy” lately. That is why I don’t usually create web pages that are much longer than below the fold. Not many scroll down anymore.
Saturday, February 13th 2010 at 10:14 pm |
can’t agree more. The worst thing is that those so called “experts” are intentionally spreading false information to remove their competition.
Saturday, February 27th 2010 at 6:37 pm |
Why is a person’s browsing becoming so lazy? I’ve heard the kids will be using their mobiles/cell phones to exclusively browse soon.
Wednesday, August 18th 2010 at 4:43 am |
I am feeling the same with the first one “Think about others first”. In the B to B Internet marketing environment, we are forcing our ideas to others intentionally or subconsciously. It makes sense that we should ask ourselves first if we would accept it if changed the places.
Friday, September 24th 2010 at 8:08 am |
The world is now so closed to each other. So in the B to B Internet marketing environment, I agree that we need all those tips to stand out. In addition, all of us need courtesy and possible distance as well.
Saturday, October 23rd 2010 at 11:10 pm |
Point 10. Stop trying to do it all. – Outsource!