The battle over search between merchants and affiliates

By Mike Moran. Filed in Paid Search |
Tags: affiliate marketing, Amazon, paid search

Image representing Amazon EC2 as depicted in C...

Image via CrunchBase

If you’re an affiliate marketer, you probably know about Amazon’s recent announcement of changes to its affiliate agreement, limiting the commissions paid for paid search advertising. If you’re not an affiliate marketer, you might want to get a glimpse at the constant battle between merchants and affiliate marketers over acceptable practices. Check out my latest post on Search Engine Guide, “The battle over search between merchants and affiliates.”

This entry was posted on April 14, 2009 at 5:51 pm and is filed under Paid Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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Biznology is the place where business and technology come together to form a winning customer experience. Technical marvels are, well, marvelous, but they don't ring the cash register by themselves.

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

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The battle over search between merchants and affiliates

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About Biznology

Mike Moran

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Blog Authors

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