Internet Marketers Lack Industry Benchmarks
By Mike Moran. Filed in Web Metrics |Tags: Benchmark, Business, Internet marketing, marketing, Marketing and Advertising
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It’s a natural question that I get all the time: “What’s a good conversion rate for my site?” Or “How many unique visitors should I have?” Or “How can I fin dout what my competitor’s metrics are?” All these questions are driven by the same idea: that we should benchmark our Internet marketing by what others in our industry do, or by our comeptitors, or some other external measure. If you think so, too, then you should read my latest post on Internet Evolution, “Internet Marketers Lack Benchmarks.”
Friday, April 24th 2009 at 11:01 am |
Benchmarking would be an excellent tool and advantage for internet marketers. Im excited.
Friday, April 24th 2009 at 9:21 pm |
I agree. There’s so much volatility in internet marketing that it may be a little challenging to monitor our conversion rates. It’s worth the effort so you can see what type of traffic or visitor is buying from you. I read the article, good post.
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Monday, April 27th 2009 at 9:03 am |
How can I fin dout what my competitor’s metrics are?
Monday, April 27th 2009 at 12:39 pm |
It’s not easy, Resveratrol, but you can look at their PageRank the same way you can examine your own. (It’s dated, but still helpful.) You can examine their search rankings, their Alexa rankings, and if it’s a really popular site, some traffic metrics might be available, but mostly you’ll be in the dark. That’s yet another reason to look at your own numbers instead.
Thursday, May 14th 2009 at 3:50 am |
Yes, the most important factors in internet marketing is benchmark and tracking by which we can get targeted traffic to the site.