Cover of React
by Frank Reed
The term Internet marketing itself is not an easily contained concept. It keeps expanding and spreading and in effect annexing a lot territory. No longer is Internet marketing confined to search engine marketing (which, let’s face it, was what most meant by the term for the better part of the last 10 years). Now it includes organic search, paid search, all social media outlets, local search, publishing and online reputation monitoring. If there are others I missed, please feel free to let me know with a comment. Whatever the element, they all play together and all carry different parts of the answer as to how to effectively do Internet marketing for bottom line results for your business.