Biznology

Cover of React

by Frank Reed
The term Internet marketing itself is not an easily contained concept. It keeps expanding and spreading and in effect annexing a lot territory. No longer is Internet marketing confined to search engine marketing (which, let’s face it, was what most meant by the term for the better part of the last 10 years). Now it includes organic search, paid search, all social media outlets, local search, publishing and online reputation monitoring. If there are others I missed, please feel free to let me know with a comment. Whatever the element, they all play together and all carry different parts of the answer as to how to effectively do Internet marketing for bottom line results for your business.

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Image by photopia / HiMY SYeD via Flickr

If you’re thinking of starting a blog, one of your first decisions is where it should go. You hear about getting Movable Type or WordPress for your Web site. Or perhaps someone told you how easy it is to use Blogger or another free service. check out my latest post on Search Engine Guide, “Where should I host my blog?”

Image via Wikipedia

It’s not a news story–doesn’t really rise to the level of newsworthiness–but people do seem to be talking more lately about the death of newspapers. Recently even Eric Schmidt of Google discussed how newspapers must find a mixture of advertising, micropayments, and regular subscriptions to fund their futures. To me, all this talk about how newspapers collect money is misplaced. Instead, I think newspapers must think about how to flourish by remaining relevant in the new digital world.

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Image via Wikipedia

It’s a natural question that I get all the time: “What’s a good conversion rate for my site?” Or “How many unique visitors should I have?” Or “How can I fin dout what my competitor’s metrics are?” All these questions are driven by the same idea: that we should benchmark our Internet marketing by what others in our industry do, or by our comeptitors, or some other external measure. If you think so, too, then you should read my latest post on Internet Evolution, “Internet Marketers Lack Benchmarks.”

Image by massdistraction via Flickr

What I know about pharmaceutical regulation fits snugly in a thimble. But I know a lot about Internet marketing. I started to wonder about how regulation and Internet marketing work together in the pharmaceutical industry after watching the drama play out recently over letters sent from the U.S. Food and Drug Administration warning drug companies about their paid search ads.

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