Test, Don’t Guess, When It Comes to Web Marketing
By Mike Moran. Filed in Internet Marketing, Web Metrics |Tags: testing, Web site optimization
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The tide has turned. It’s no longer fashionable to say you run your Web site based on your knowledge of what your customers want. You know that you need hard data to make your Web site the best it can be–feedback that helps you know when to zig and when to zag. But if your company is like most, you’re not doing a whole lot of that yet. What’s stopping you from testing, and how can you move to the next level as an organization? Get out your clipboard and sharpen your pencils as you check out my new post on Internet Evolution, “Test, Don’t Guess, When It Comes to Web Marketing.”
