Image by Bob.Fornal via Flickr
by Aaron Kim
Is learning from failures overrated? When emphasizing the importance of learning from errors, are we actually creating a culture of losers? Read on to hear arguments on both sides of this discussion and make up your mind. Your company’s survival in the long term may depend on it.
Image by .nele via Flickr
by Eva Lyford
You’ve complained about it–c’mon, admit it. Sometimes your customers do the most irrational things. I mean, there’s no explanation for some of the dumb things customars think and do, right? Wrong. Dan Ariely tells us that customers are actually predictably irrational. As marketers we’re often flummoxed by the unusual choices that customers make. Behavioral economists, on the other hand, seek to understand the motivations behind apparently irrational behavior and then predict it. This is a highly useful skill for a marketer to have also. Being able to predict customers’ or target customers’ behavior, however irrational, is an essential tool of the trade.
Image by JanneM via Flickr
by Frank Reed
Well, somebody in this industry has to say it and say it loud. Having been in this industry for over four years now, I have seen mom-and-pop shops campaigns. I’ve seen Fortune 500 campaigns, and everything in between. I have seen a lot of good stuff happen, and also a lot of bad stuff happen. I have been a sales director, an agency owner, and a consultant, so I can comfortably say that at least half (and probably more than half) of the problems in the industry fall firmly on the shoulders of one person, And who is that person? Drum roll please: It’s the Customer.
Image via CrunchBase
I am constantly being asked how marketers can take advantage of Facebook. The usual suspects that are trotted out (buy ads or send marketing messages to people) don’t seem to work very well, so what does work? If you’re interested in a new way to use Facebook to make your offline marketing more cost-efficient and more viral, check out my new post in Internet Evolution, “A Little Guerilla Marketing Among Friends.”
Image by Getty Images via Daylife
A fun part of being a consultant is that clients always ask me questions. I have always loved to help people with problems, so it works out well fro me. And, even better, when someone asks a question that I think a lot of other people have, it can turn into a blog post. That’s exactly what happened today. So read my latest post on Search Engine Guide if you want to have asked yourself, “Does Search Marketing Belong in Marketing or Sales?”
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