Reports of the demise of newspapers, radio, TV, and other traditional media have been greatly exaggerated over and over again through several decades now. But when the so-called “new media”…
Read MoreMonth: February 2009
Is online reputation monitoring just for your business?
Online reputation monitoring (ORM) is here. I suspect you knew or recognize that intellectually, but have you paid attention to it practically? Intellectually, it makes perfect sense and we know…
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How do you find keywords in a specialized industry?
I’m still fielding questions that came up in my Webinar a couple of weeks ago. (If your question hasn’t been answered yet, contact me to ask it again.) Today’s revolves…
Read MoreWhat’s your company’s tweeting style?
There are a few different ways that corporations are approaching twitter. If you haven’t decided which way you should go, consider a few paths that are being trod already. Or,…
Read MoreSentiment analysis: Naughty or nice?
Some of you know that I’ve been working in text analysis technology for over 20 years. I started out working on search technology, spent time in news analysis, text categorization,…
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The end of public relations spam?
I’ve been writing more and more lately about how the Internet is affecting public relations, including last month’s newsletter on counting clips, but today I want to talk about another…
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