Biznology

by Frank Reed
A popular question in my house is, “Daddy, what do you do at work?” My kids are 12, 8 and 2 years old, so there is going to be a very limited understanding. As I try to explain Internet marketing to them I find myself getting too technical too quickly. Talk of Web sites and social media cause their cute faces to twist and contort and it eventually leads to them wandering off while I am expounding on the importance of a well written title tag. That was until the other day. It was then that my 8 year old summed it up when he interrupted my lesson on inbound links with “Oh, I get it. You help people.” Wow, out of the mouths of babes.

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Image via Wikipedia

I’m finally getting to last unanswered question raised during my Webinar a few weeks ago. There were a couple of questions that I didn’t understand. (Folks should contact me to ask again and I will do my best.) Today, I want to tackle a question on getting search spiders to index your pages in the search engine. If that’s a problem you struggle with, check out my latest post on Search Engine Guide, “How do you get a specific Web pages indexed?”

Image by Mzinga Marketing via Flickr

Paul Gillin is a writer, speaker and online marketing consultant, but that doesn’t even start to describe him. He specializes in social media and the application of personal publishing to brand awareness and to business marketing. He’s also a technology journalist with more than 25 years of editorial leadership experience and is the author of two books on social media: The New Influencers and Secrets of Social Media Marketing. I had a chance to interview Paul by e-mail recently–here’s what he had to say.

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Image by Getty Images via Daylife

No one complained about it, which is one more sign that I might have done the right thing. Last week, I turned off the trackback mechanism on this blog. I’ve been hand checking each trackback for months as they come in, with almost no real trackbacks amidst a blizzard of spam. If you’d like to hear about what’s gone wrong with blog trackbacks, or you have an idea of how they can be saved, check out my latest post on Internet Evolution, “Spammers Spoil the Trackback.”

Image via CrunchBase

I took last week off, and it was a big week for Facebook watchers. Facebook decided to change its terms of service, putting its millions of users on notice that Facebook owns their data and isn’t planning any opt-out mechanism. Now, to many observers, including Chris Brogan and me, it’s not news that free Web services own the data posted to them, but this Facebook announcement caused a firestorm, and Facebook backed off before the week was out. Watching this play out caused me to realize why Facebook is dumber than Google.

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