When you’re looking for a consultant, you want someone who knows their stuff, right? Well, usually, but in Internet marketing, the problem is that the “stuff” keeps changing. Instead, you…
Read MoreMonth: January 2009
What my wife can teach you about search marketing
We don’t change our bath towels every year like fashionable folks, but this was getting ridiculous—they were eight years old and they were plain wearing out. But my wife admitted…
Read MoreDoes your marketing solve your customer’s problem?
Many of you know that I am a nut on how marketing ought to be helpful to customers–how it needs to solve real customer problems rather than be an endlessly…
Read MoreDoes your marketing still rely on fine print?
The Internet has placed a premium on honesty in marketing. Companies are vulnerable more than ever to being criticized for any les than the highest of ethics. But too many…
Read MoreCitizen Marketers: Are your fansites friends or foes?
How exciting! Your product has a new site that’s come online. That’s good, right? Imagine this: you open your inbox and hundreds of messages spill in about this new site…
Read MoreA new tool for your search marketing toolbox?
As a change up from my usual Frank Friday thoughts I had the chance to review a new SEO tool that has been developed to help the DIY (do-it-yourself) search…
Read MoreIs SEO no longer important?
I got a question recently from a small business owner who asked about readable URLs. But he had a larger question lurking on whether SEO was still “hot.” With all…
Read MoreThe future of vertical search
I have seen the future of vertical search engines, and that future might not include an actual search engine. Confused? It actually makes a lot of sense if you think…
Read MoreJay Bhatti of Spock.com, the people search engine
Years ago, Leonard Nimoy, the actor who played Spock on the classic Star Trek series, hosted a TV show called In Search of…, where he explored a different subject each…
Read MoreCount clips and get cut: How PR metrics have changed
Next week, I am doing four full-day seminars for Bulldog Reporter to train public relations professionals in search marketing—I’ll be in San Francisco, Chicago, Washington D.C., and New York. (There…
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