Is SEO no longer important?

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I got a question recently from a small business owner who asked about readable URLs. But he had a larger question lurking on whether SEO was still “hot.” With all the new ways to get free attention on the Web, do we still need to worry about hoary SEO techniques that we lived and died with a few years ago? For my answer, check out my latest post at Search Engine Guide, “Is SEO no longer important?”

This entry was posted on January 8, 2009 at 7:05 pm and is filed under Organic Search, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

3 Comments

Comment by Eranda:
Saturday, January 10th 2009 at 2:27 pm |
If someone says ” SEO is no longer important” that would be a very bold statement. May be the importance have been reduced when comparing with early 2000 era. But still SEO plays a vital role in the development of a web site.

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Comment by Joyce Porter:
Thursday, January 15th 2009 at 6:51 pm |
Yes Eranda is right thats a very BOLD statement, for me thought SEO is still important cause people still search using search engine and doing your SEO will surely boost your site on serp.

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Comment by Marble Host:
Thursday, January 15th 2009 at 8:34 pm |
SEO cannot be dead as long as internet marketing and promotion is alive. I think that SEO is the future and not the past of all new business plans.

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

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