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Top-down Internet marketing

I guess a pretty cool article to go with this headline would be about SEO, paid search and social media happening while you are zipping down PCH (Pacific Coast Highway…

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The new marketing basics?

Is anything about Internet marketing traditional? Or is it all so new that we need to keep following it like a bouncing wave that moves to something different every year?…

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Marketing people pay for

Christian Carlsson sent me a very interesting article today in AdAge, showing how Kraft Foods is getting customers to pay for an application, view ads, and then go out and…

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The messenger is the message

Recently, US Airways Flight 154 dropped out of the sky into the Hudson River after a bird strike killed both engines. Fortunately, due to correct responses on the part of…

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