Image by emdot via Flickr
by Frank Reed
I guess a pretty cool article to go with this headline would be about SEO, paid search and social media happening while you are zipping down PCH (Pacific Coast Highway for the uninitiated) in a convertible with your top down. That would be cool. This “top down,” however, refers to an organizational approach to Internet marketing that needs to be more the norm. Imagine the company that has an E-suite that actually understood the Internet. Oh the places you’ll go ….