Biznology

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by Frank Reed
I guess a pretty cool article to go with this headline would be about SEO, paid search and social media happening while you are zipping down PCH (Pacific Coast Highway for the uninitiated) in a convertible with your top down. That would be cool. This “top down,” however, refers to an organizational approach to Internet marketing that needs to be more the norm. Imagine the company that has an E-suite that actually understood the Internet. Oh the places you’ll go ….

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David Meerman Scott, best-selling author of The New Rules of Marketing and PR, is at it again. His new book, World Wide Rave, is a quick read with an important message. If marketers create helpful and interesting content, people will find it and pass it along. It’s great advice, but most marketers I know struggle to follow it. Some are willing, but can’t seem to come up with ideas that fit their business. Others don’t know how to persuade the boss. Some of you, need to hear how it’s working for others before you want to take a chance. If you could use some examples to prod you on, this book is for you.

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I’m answering a few more questions from last week’s Webinar today. (There were a couple of questions that I didn’t understand, so if you don’t see your question answered in the next couple of weeks, please contact me to ask again and I will do my best.) Today, I’ll tackle a few questions on paid search.

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I did a 90-minute search marketing Webinar for the folks at What’s Working Now and Conference Call University last week. There were so many questions at the end that I promised to answer all those that we didn’t get to on my blog. So here’s the first one–I’ll do more in the coming weeks. If you’re interested in the answer, check out my latest blog post on Search Engine Guide, “Does cleaning out cookies stop personalization?”

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by Josh Greenfield
Following the New Year, it started to feel like we were the only blog not making predictions about the year ahead. Rather than continuing to feel so alone I figured, better late than never. It was my also my opportunity to give Google Moderator a try. I reached out to some of our staff writers, posted some topic questions, and asked for contributions. Below is a bit of what we came up with. To see the full picture, check out our Moderator discussion. You can come to your own conclusions about Google Moderator!

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