Video Ads Are Ill-Advised, Even for Google
By Mike Moran. Filed in Internet Marketing, Social Media Marketing |Tags: Google, video advertising, YouTube
Image by dannysullivan via Flickr
In these economic times, you can be forgiven if you’re always looking for the next big thing. It’s only natural to be alert for something that will bail us all out of the trouble we’re in. Some have gotten excited about the newest Google ad program that debuted last month, YouTube Sponsored Videos, which allow advertisers to place video ads on YouTube. For me, however, the excitement is misplaced, which I go on to explain in my new post for Internet Evolution, “Video Ads Are Ill-Advised, Even for Google.”
Monday, January 5th 2009 at 10:30 am |
Hi..
It’s interesting to mull over the usefulness of video ads. For example, Google Adsense ads on YouTube videos. I find that they are a little ‘in the way’ sometimes, and I think I’d be unlikely to click on them… Having said that, maybe they work really well for others. But it just seems that if you’re watching a video (say, on YouTube) then wouldn’t you want to keep watching videos, and not click away to something entirely different?
Just my two cents anyway. :)
Martin
Tuesday, January 6th 2009 at 2:37 pm |
I think Mike made a great point its easy to create text ads and most people searching for a specific product are most likely potential costumer. People that usually visits youtube are not looking to buy something.
Wednesday, January 7th 2009 at 11:23 am |
Wow..this is a new way to me. I will try to my adsense.