In these economic times, you can be forgiven if you’re always looking for the next big thing. It’s only natural to be alert for something that will bail us all…
Read MoreMonth: December 2008
Parse, quantify, calculate, predict: The new metrics
Anyone with agency experience will tell you how sick they are of the phrase, “It’s like comparing apples and oranges.” Why has this idiom become the standard excuse by which…
Read MoreNothing New About New Media?
I tend to write about things that are “on my radar.” Many times it’s something that has gotten me excited in either a good or bad way. Well, this one…
Read MoreDoes your business ever sleep?
The nice thing about the Internet is that your business need never close–you can serve customers every minute of every day. The bad thing about the Internet is it gives…
Read MoreWho’s in Charge of Social Media Marketing?
The Internet is famous for fracturing the neat lines that divide traditional professions. Social media is one of those Internet forces, as different professionals might all believe that they should…
Read MoreQuicken Loan’s Regis Hadiaris on multivariate testing
I’ve written extensively in the past about multivariate testing, but I haven’t had many opportunities to interview a veteran of this important Internet marketing technique. For those of you who…
Read MoreCan a broken sitemap hurt you?
Sitemaps can be a critical tool in getting your site fully indexed in the search engines. But what happens when you’re sitemap is wrong? Read my latest post on Search…
Read MoreWeb 2.0: A “Swing and a Miss!” from The Wall Street Journal
I am not convinced that traditional business has a clue about Web 2.0. I know there are pockets of innovators and early adopters and [insert marketing jargon here] but if…
Read MoreFame, interactive ads, and online reputation
As marketers try to find ways to join the conversation enabled by social media, they face the challenge of scale. The virtual third space is becoming increasingly fragmented, to the…
Read MoreUsing Twitter to Reach Nirvana
The concept of nirvana as a condition or rest and stability is appealing to those of us who live through the hurly-burly of the tech world day to day. Twitter…
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