About the author

Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

Mike Moran

HyperTargeting: The Future of Online Advertising?

By Mike Moran. Filed in e-Commerce |
Tags: Advertising, Facebook, Facebook Beacon, hypertargeting, MySpace, Online advertising, Social network, Social network service, web

Image representing MySpace as depicted in Crun...

Image via CrunchBase

Have any of you been keeping up with the attempts of social networking to add advertising to the mix in the hopes of bringing in some cash? Facebook took a black eye with the Beacon project, but MySpace is doing something more successful, with HyperTargeting. If you’re interested in finding out what MySpace is up to, read my new post on Internet Evolution, “HyperTargeting: The Future of Online Advertising?”

This entry was posted on November 5, 2008 at 2:23 pm and is filed under e-Commerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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HyperTargeting: The Future of Online Advertising?

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