Helpful Marketing: A Case Study

By Mike Moran. Filed in e-Commerce, Internet Marketing |
Tags: helpful marketing

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What does selling memory chips have to do with your business? It might seem like your business is miles away from memory chips, but I bet they have one thing in common: Your customers need help to buy from you. I wager that your customers have questions that your Web site might not answer, questions that none of your competitors help with either. And that provides you with an opportunity. Will you dare to be different? Are you willing to step out and help your customers in ways that no other companies do? Instead of telling yourself that it’s not your job, will you go beyond your job and use your marketing to be truly helpful? Read my new post on Small Business Answers called “Helpful Marketing: A Case Study” to learn about one company selling memory chips that didn’t settle for the status quo.

This entry was posted on November 14, 2008 at 3:29 am and is filed under e-Commerce, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

4 Comments

Comment by Proxy:
Sunday, November 16th 2008 at 3:56 pm |
its really different i studied lot of things about the marketing but it is some thing change when i compared
Thanks

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Comment by Vincent Torres:
Wednesday, November 19th 2008 at 8:12 am |
Wow, I never knew that Helpful Marketing. That’s pretty interesting…

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Comment by David Clifford:
Thursday, November 20th 2008 at 2:45 am |
I read your case study about your wife buying memory for her computer. I learn that one reason of return customer is how was their last experience buying from seller. Being a helpful seller will not only bring those customers to you, but they will also recommend you to their relatives. Anyway, I’ll go to shop to Crucial.com someday :)

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Comment by Dan:
Wednesday, November 26th 2008 at 3:19 am |
Very interesting post…

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

Mike Moran

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