Biznology

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by Frank Reed
We approach another Thanksgiving Day and the annual ritual of counting our blessings is carried out across the country. While I have no idea of what you will be thankful for, I do wish everyone reading this only the best for the remainder of this year and next. I have plenty to be thankful for, and I truly am. One of those things is the Internet. Don’t get me wrong–there are about 50 other things that go in front of the Internet, but you are reading an Internet business blog after all.

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by Aaron Kim
What happens to your Internet marketing strategy when the Internet itself expands beyond the realm of desktops, laptops and hand held devices and becomes ubiquitous? For years, we’ve been hearing about how cyberspace is coming, but it’s finally here. William Gibson, the American-Canadian science-fiction writer, better known by his Neuromancer novel and by coining the term “cyberspace,” stated last year in a Rolling Stone interview, “When I wrote Neuromancer in 1984, cyberspace already existed for some people, but they didn’t spend all their time there. So cyberspace was there, and we were here. Now cyberspace is here for a lot of us, and there has become any state of relative nonconnectivity. There is where they don’t have Wi-Fi. In a world of superubiquitous computing, you’re not gonna know when you’re on or when you’re off. You’re always going to be on, in some sort of blended-reality state. You only think about it when something goes wrong and it goes off.”

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For those of you that remember the Internet ten years ago, the expression “Content Is King” will ever hold a place in your memory. As a way of contrasting the secret of Internet success with what worked in the olden days, that phrase helped sum up an important insight, but it was never the whole picture. Today, the Web has changed to become a medium that connects people to other people, often through content, but not always. To find how why I say relationship is now king, and to find out what marketers should do about it, read my new article on Internet Evolution entitled “For Internet Marketing, Content Is King No More.”

by Frank Reed
If you’ve ever wondered whether you are the client of your search marketing agency or just another victim of a marketing predator, read on. Small business owners, because they must be generalists, are especially vulnerable to fast-talking specialists who over-promise and under-deliver. If you are concerned about becoming prey and don’t know what else to do but pray, I have some advice for you.

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by Eva Lyford
Do you consider yourself customer-friendly? Always looking to start the conversation—or continue it? You might be surprised to find that a common practice is undermining any friendly sentiment your e-mail recipient might receive. I’m talking about donotreply@ e-mails. Often, with today’s smartphones and e-mail preview panes and popup alerts, the sender’s name and first lines of the e-mail are your first impression coming through the inbox door. If you are presently using a donotreply@ address in your e-mail marketing, stop what you’re doing right now and spend some time figuring out how to get over it—because a donotreply@ address in your e-mail marketing is about as effective as halitosis in a breath mint salesman.

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