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An Internet marketer gives thanks

We approach another Thanksgiving Day and the annual ritual of counting our blessings is carried out across the country. While I have no idea of what you will be thankful…

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Internet marketers, cyberspace is here

What happens to your Internet marketing strategy when the Internet itself expands beyond the realm of desktops, laptops and hand held devices and becomes ubiquitous? For years, we’ve been hearing…

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Are you telling your customers off?

Do you consider yourself customer-friendly? Always looking to start the conversation—or continue it? You might be surprised to find that a common practice is undermining any friendly sentiment your e-mail…

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Does personalization really work?

After my post on personalization yesterday on personalization, someone asked me, “Does personalization really work?” I don’t think he meant that kind of thing that I proposed yesterday (to make…

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It ain’t easy being lean

Regardless of age, most of us know who Kermit the Frog is–an American icon. (It says a lot about the US, since he is just a puppet after all, but…

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