Biznology

Image by mike.in.ny via Flickr

by Frank Reed
Search marketing has two distinct faces. One is a purely technical side that deals with percentages and code and all things geeky. The other is the reason why you do it: to do more business via the Internet. I have seen these two sides face off and claim that the mere existence of the other makes life impossible for them. I have seen these two not communicate at all. I have also seen these two sides cooperate. In the end though, this is all behind the scenes stuff. How we look to the business world should be on everyone’s mind.

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Image via Wikipedia

Are you using (or worse, working for) a dot-com company searching for a new business model? You know the kind I mean. There are lots of users, but no sign of any coin rolling in under the door. If you think that an innovative new business model can save any technological tour-de-force, then you’ll want to check out my new article on Internet Evolution, “On the Web, There Are No New Business Models.”

I don’t often use my own experiences in my blog, but my recent visit to my local Office Depot store in search of some multipurpose paper for my printer led through the looking glass into a bizarre conversation that shook my confidence about this company that I have bought office supplies from for years. Whether you have employees that interact with your customers in physical stores, over the phone, or in Internet chats and message boards, you might want to pay attention. Every time your employees talk to your customers they can make or break a relationship with your company.

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If your facility with a camera ended with the model pictured at left, you and I have a lot in common. But you still need to add photos to your blog posts and Web articles, just for visual appeal. So where do you get photos without paying an arm and a leg? Find out how to legally use free photos in my latest article for Search Engine Guide, “Free Pictures Done Right.”
Photo courtesy of John Kratz under Creative Commons license.

by Eva Lyford
Does your Web site nudge visitors towards the path you want them to take? If your abandonment rate is high, your prospects might be overwhelmed by too many options. If you aren’t seeing the traffic volumes you used to, maybe your site is being grouped in with some bad company. There are proven psychological phenomena which explain these effects that you should know in order to improve your results.

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