For those of you that don’t know, Bill Hunt and I have a new edition of our book coming out. I’ll talk more about it later this week when I have a chance to discuss the changes in depth. For today, I’d like to share four podcasts that we recorded that copywriting guru Heather Lloyd-Martin moderated, including one with David Meerman Scott, author of the bestselling The New Rules of Marketing and PR and the co-author of the new Tuned In.. The first podcast is on search marketing basics, the second on changes since the first edition, the third on social media marketing, and the last on Web site search. Check out the details after the break.
In the first podcast, Heather helps Bill and I to explain the , so that folks who haven’t taken the search marketing plunge can get an idea of the things they’ll need to do to be successful.
Heather takes Bill and I through a deeper set of questions in part 2, where we explore the since the first edition of our book came out in 2005. We discuss the rise of hybrid paid search auctions, the adoption of sitemaps, and other big changes.
Part 3 features David Meerman Scott talking with Bill and me, as Heather walks us all through the details of . David was kind enough to write the Foreword for the Second Edition, and we have a new chapter in our book on social media marketing. Who better than David to discuss it with? Social media is exciting all by itself, but we think it’s even more interesting when used in combination with search marketing.
The last podcast, also moderated by Heather, is about another new chapter in our second edition, this one on . Bill and I felt that there are so many similarities in how to do search marketing and how to improve Web site search that we wanted to help our readers use the skills for one to succeed at both.
I hope that you get something out of these podcasts—Bill and I certainly enjoyed making them.