Do We Really Understand Personas?
By Mike Moran. Filed in Internet Marketing |Tags: personas
Personas are all the rage and we love to talk about them, cool Internet marketers that we are. But when my family tried to arrange live-in health care for my ailing father-in-law, I found out how little-used personas are in some pockets of the Web. Perhaps big honking Web sites developed by fancy consultants have been persona’d to death by now, but the Mom and Pop dot com is still posting pictures of employees with canned copy that makes your hair hurt. The home health care industry, at least in suburban New York City, has a long way to go before their Web sites could help me with my problem. Check out my new post on Small Business Answers, “Do We Really Understand Personas?”
