I spent an enjoyable two days in Orlando speaking at TMW’s TRANSFORUM 2008, a conference for the transportation services industry, which I knew little about previously. They were interested in learning more about Internet marketing, but I especially enjoyed a session where I talked about how other aspects of business, beyond Internet marketing, could also benefit from a “Do It Wrong Quickly” approach. If you have the right feedback loop, and you can experiment quickly and cheaply, you can apply the same approach to many aspects of business. Learn more by checking out my slides for “Business at Web Speed.”
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Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, Revealed Context, and SoloSegment. Mike is the author of three books on digital marketing, an instructor at Rutgers Business School and a Senior Fellow at the Society for New Communications Research. He is also a Certified Speaking Professional.