For those of you that don’t know, Bill Hunt and I have a new edition of our book coming out. I’ll talk more about it later this week when I…
Read MoreMonth: September 2008
What kind of search marketing partner do you want?
Search marketing is a mystery to many. Part voodoo, part black magic and chock full of snake oil salesmen. It’s the marketing world’s version of a black hole. Business owners…
Read MoreInside web marketing
I thoroughly enjoyed my time today at the Digital Marketing Symposium, held in Times Square in New York City by Richmond Events. You can check out the slides for my…
Read MoreAre your customers invisible?
Do you act like your Internet customers covered themselves with vanishing cream? I mean, you suspect they are out there, but you don’t really treat them the same as you…
Read MoreBusiness at web speed
I spent an enjoyable two days in Orlando speaking at TMW’s TRANSFORUM 2008, a conference for the transportation services industry, which I knew little about previously. They were interested in…
Read MoreSearch keywords: Have a demographic and a smile
Does your Web site marketing speak to customers where they live? Can your customers or prospects connect with the content based on where they’re from–or is your content too generic…
Read MoreAre you a fantasy business player?
It’s that time of the year. Fantasy football is just really getting traction with those of us who like to spend too much time doing those things. Each week you…
Read MoreBazaarVoice’s Brant Barton on ratings and reviews
I’ve written before about the power of consumer ratings and reviews, and even discussed the growing practice of B2B ratings and reviews (complete with a B2B reviews survey), but this…
Read MoreMore e-mail marketing wisdom from Simms Jenkins
In the chaos around my father-in-law the last few weeks, I suddenly realized today that I never posted links to the rest of the podcast that I did with Simms…
Read MoreCopywriting for the busy
Sometimes it feels like we don’t have time to do anything, but in copywriting, sometimes the shorter, the better. I think we drone on in our copy when we don’t…
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