by Frank Reed
If you read my post on small business search marketing, you recall that I talked about how difficult it can be for small businesses to make search marketing work for them. Many simply don’t understand the opportunity that exists. Some don’t think that they have the technical know-how. Even more believe that they simply don’t have the time. Well, if I might be so bold, I can give you the most important key to success in search marketing.
Archive for August, 2008
by Frank Reed
Even though I am on vacation through the U.S. Labor Day holiday, I wanted to point you to my first post on Internet Evolution. I’m pleased to announce that I will be contributing there a few times a month, but don’t worry, I will always cross-link from here so you’ll see them right away. Today’s post is about how personalized search is on its way. I hope you’ll check it out, and hang around to read the posts from the entire roster of contributors to Internet Evolution.
If you’ve never heard of Simms Jenkins, today is a great time to change that. Simms is the CEO of BrightWave Marketing and author of The Truth About Email Marketing. I had a chance to interview Simms for a three-part podcast recently and Simms posted Part 1 in his blog last week. So, pull up a chair and listen to the wisdom of Simms Jenkins on e-mail marketing. (For those of you looking for Frank Reed’s regular contribution, he’s away this week and will return in this space next Friday.)
I spoke a couple of weeks ago at Converseon’s round table for Social Media Measurement. I’ve been on vacation so it’s taken a bit of time for me to link to this video, but a few people asked about it, so here goes. (Thanks to my colleagues at Converseon for the hard work of shooting, editing, and posting the content on YouTube.) My presentation is in two parts, with the first part focusing on reputation measurement—showing the kind of tool that average business people need to monitor the ongoing conversations about their brands and their industries. Part 2 focuses more on the organizational issues in social media, as marketers, market researchers, and public relations professionals each focus on a different aspect of social media, rarely involving their fellow specialists in what they do. We “experts” must take the responsibility of providing the needed tools and helping different professional disciplines work together if we expect social media to become a measurable part of the marketing strategy for the average company.
by Carlos Hoyos and Monica Piccinini
Growing up, the Olympics were a time of magic and excitement; a time to dream and a time to watch this uniquely human drama unfold. New stories were created minute-by-minute while old glories of Olympics past were retold and polished ever brighter with each passing year. Interestingly enough, although one of us grew up on the western coast of South America and the other on the eastern coast of North America, our Olympic experiences were not dissimilar: families gathered around the TV each day or night to share the experience; the opening ceremonies were not to be missed and were much discussed at school the next day; and, whether an American athlete or another athlete won a particular event, there were always the stories of triumph or heartbreak to capture our attention and hold us rapt. The Olympics were, and remain, magic.