I am a Chicago Cubs fan. There, I admit it. For those unaware, the Cubs this season are celebrating (?) their 100th year without winning baseball’s World Series. I even have a T-shirt that says “Any team can have a bad century.” This year, the Cubs are in first place, with the best record in the National League, but Cub fans know that July is often the peak of a Cub season. (One rumor is that CUBS is actually an acronym for “Completely Useless By September.”) Why am I telling you all this? Because Internet marketers can learn something from Cub fans. [Read more...]
My dad once told me that he believes that stale cake has no calories. (I think that he has a similar rule for ice cream scraped from the inside lid of the container.) He’s kidding, of course, but when he talks this way, he’s really speaking to a desire in all of us to get what we want with no costs. In this case, we’d like to be able to eat cake and ice cream while not gaining any weight. And while we might accept that eating delicious desserts would pack on the pounds, we’d like to think that some food wouldn’t have those costs. We do the same thing in Internet marketing.
Don’t look now, but another Google killer has just been released. I know, I know, we’ve seen all sorts of attempts before, but several people writing to me told me to review Cuil, because this one is really different. But is it? I don’t think so. Read my post at Search Engine Guide, “Why Search Marketers Can Safely Ignore Cuil” to find out why.